Social media trends are ever-changing. The social media trends of 2018 and 2019 are going to be different from the social media trends of 2020. That is the same across every website and social media platform. Whether you’re on Facebook, Twitter, or TikTok, the nature of social media is always changing and it’s important to stay on top of trends if you want to make it on any social media platform. Success will always be redefined every single year, so it’s important for you to adapt.
Brands Need To Stay On Top Of Trends
Brands, businesses, and other companies know to stay on top of trends. Some of them even hire people whose main goal is to stay on top of trends. It might sound like an easy job to do, but it’s not very easy to stay on top of trends as you’ll have to do plenty of research. The worst part is, by the time someone researches trends, it’ll be too late in the trend to really ride the peak to success. Most of the time, when people realize something is trending, they’ll only get on the trend when it’s already in decline. It’s hard to get followers naturally when you’re falling off of a trend.
A Trend That Will Never Die Is Engagement
Social media has endless trends, but one trend that will never die is engagement. Having meaningful engagement means you’ll keep your audience around instead of having them looking for meaningful engagements elsewhere. Some people beg for followers on social media. They want them to follow them because they want engagement. Just one simple like or comment can mean the world to a smaller brand or business who is struggling for engagement. Unfortunately sometimes, when brands or businesses get big enough, the level of engagement goes down. They believe they’re big enough to the point where they don’t have to engage with everyone. That’s a weak mindset to have as once you start to de-value your followers, that’s when you begin to lose them. Even if you’re starting to amass followers, don’t stop engaging with them on your post. When they interact with you, try your best to show them you appreciate your time. Obviously, ignore the haters, but always show the ones who take the time to interact with whatever you’re posting some appreciation for helping you be where you are because, without them, you wouldn’t be in that position.
Memes Are Also A Trend That Will Never Die
Memes, especially on TikTok, will never die. Memes are a way for us all to relate in creative and often hilarious ways. Memes are not a new concept, since the dawn of social media, there have always been memes. Sometimes, memes are the only ways in which people begin conversations online. Almost anything can be made into a meme. You can slap some words on a photo or video and have people laughing and sharing for hours. No demographic is safe from memes either. Anyone of any age can make a meme and have it be relatable to a certain target audience. Video memes on TikTok are a great way to get people sharing and laughing over your videos. Who just laughs at something without sharing it? Creating a viral meme on TikTok will basically ensure it will get spread far and wide and help you get followers to your TikTok account.
Memes have gotten to the point where brands are starting to use them to spread awareness for their service or product. They know the impact that memes have on getting eyes on what they’re offering. That’s why even the biggest brands are starting TikTok accounts. For example, World Wrestling Entertainment has started a TikTok account recently and having its wrestlers make viral videos to spread awareness for their brand. Even though the company has been around for decades, they understand they need to get with the ever-evolving times and adapt to the changing society. Memes are one of the best ways to get the younger generation engaging on your TikTok account. The younger generation has some of the biggest numbers and best engagement. They’re also the ones who share memes amongst each other with their mobile devices and online friends. That’s why memes will always be free advertising for anyone who is trying to grow on TikTok. There is just so much potential to go viral with memes that, even those who are trying to make it big as a singer on TikTok shouldn’t discount memes as a way of getting eyes on their music.
Why do you think the minute someone makes a viral post, they drop their Soundcloud link? You should consider doing that when you make a viral TikTok video to stay on top of trends in 2020.