Ask any prominent TikTok influencer and they’ll tell you that the road to TikTok fame is a long and arduous one. Heck, that’s true of literally any social media platform. There’s no easy route to becoming a successful influencer; you’ll need a lot of dedication, a huge amount of hard work, and just a little luck in order to make it in the increasingly competitive world of social media. Still, everyone who’s at the top right now made it there somehow, so it’s definitely not impossible. If you want to become a famous influencer on TikTok – or even if you just want to become well-known for crafting viral content – here are some tips on how you can do just that.
Create an eye-catching profile
Before you even think about making content that everyone will love, you need to think hard about crafting a profile people will be drawn to. Every aspect of your profile should be optimised to ensure that everyone who visits your profile will remember you. Don’t neglect any part of it. First, decide whether you want a profile picture or a video. You can record a short 6-second clip to encapsulate what you’re all about if you’re feeling a video. You should also choose a snappy, memorable name that represents you and the content you generate. Adding a bio is essential, but don’t be too long-winded. Your bio should simply describe you and how you approach TikTok. You won’t be able to get famous if you don’t craft an eye-catching profile!
Post videos every single day
Even if you’re getting very few views on your videos, it’s still important to post as often as you can. If you’re a major influencer who has a lot of followers, the amount of money you could stand to earn from each post is pretty staggering, so you should make sure that you’re posting every day. The best times to post content vary from location to location, so do some research and make sure you’re hitting that magic hour every time you post. By creating a steady stream of content, you’re ensuring that your followers always have something to view, and before long you’ll build a network of followers even if you’re not seeing the views to begin with. Posting videos every single day is an essential cornerstone of becoming TikTok famous.
Hit trending topics
Originally, TikTok took the form of an app known as Musical.ly. This app challenged viewers to lip-sync along with their favourite songs and created many memes and sensations as a result. That aspect of Musical.ly lives on in TikTok; many challenges and trending topics are still focused on music. If you’re going to become famous on the platform, it’s essential to know what’s trending at any given time. Not everything on TikTok is musically-minded, but many of the trends that hit the app revolve around lip-sync challenges. When you’re crafting content, keep trends at the forefront of your mind. Always ask yourself “is this going to hit a trending hashtag?”. Don’t craft content if you don’t think it has a chance of being included within a TikTok trend.
Target your audience
Around 50% of TikTok users are under the age of 34. A whopping 41% of the app’s user base is aged between 16 and 24. If you’re looking to become a TikTok influencer, then you should use those numbers to your advantage. It might sound a little stuffy, but it’s worth doing some market research to discover what kind of videos that demographic mainly enjoy. Generally speaking, you’re looking at crafting funny, viral videos that aren’t too long and that are relatable to the demographic’s daily struggles in a significant way. The greatest TikTok videos take into account everything from music to cringe comedy to surrealism and do it in a way that the core 18-34 demographic can understand and relate to.
Take your time
Even though you should be posting every single day if you want to get famous, that doesn’t mean you can’t sit back and try to plan every post you create. The more time you spend trying to plot out your content and making sure it appeals to the right demographic, the more success you’re likely to have when you put the content up. Remember, of course, that the best TikTok videos look spontaneous, but most likely aren’t. A great deal of thought goes into every influencer post on social media, so if you want to join the ranks of the hallowed on TikTok, you’re going to need to put the same thought in. Sit down and create a plan for your content. Figure out exactly what you want it to look like and how you want it to land.
Individuality is one of the most important aspects of becoming TikTok famous. You might hear it being referred to as “your personal brand”. Essentially, this simply means harnessing who you are and what you’re all about and infusing your TikTok content with that essence. Think about the aspects of your personality that make you who you are. Can you marshal those aspects into something that you can use on TikTok? If you’re naturally funny, skew your content towards comedy. If you have incredible musical talent, TikTok is the perfect platform for you as it has a pretty solid and consistent emphasis on music and lip-syncing. Whatever your personal brand might be, emphasising it on TikTok is a surefire way to become famous.
Collaborate with other TikTok users
There are going to be plenty of other TikTok influencers who want to do similar things to you. That being the case, reaching out to them and offering to collaborate with them could be a great way to grow your audience and get you famous. By collaborating, you’re showing that you’re not overly competitive; you’re allowing yourself to admit that you have competitors who are perhaps a little more well-established than you, and that allows you to use those resources to leverage your own growth. It’s also good business sense; you’ll quickly gain more followers if you show other audiences that your content is worthwhile. This works not only for TikTok, but also for other social networks such as Instagram or Facebook. Speaking of which…
Link up your other social media accounts
Are you already enjoying a following on other social media platforms? Do you wish those followers could translate to TikTok success, given the rampant growth of the platform? Well, the good news is that you can do exactly that. TikTok offers the chance to link your social profiles, so you can input your Facebook or Insta information and have your posts appear on those platforms too. Even if you don’t wish to do this, you should be sharing your TikTok posts on other platforms to ensure that viewers on those platforms see your content. If you’re feeling creative enough, you could even put together a TikTok montage of your best moments so that people on YouTube and other streaming services can see your content.
Buy some advertising
There’s absolutely no shame in buying TikTok advertising to help you get that crucial edge over your competitors. Putting together a creative TikTok ad campaign that actually results in conversions is just as difficult as crafting the content itself, so you’ll still be working hard for your followers. You can set several different campaign goals for your advertising, so whether you’re after conversion for a product, traffic for your page, or simply to get people to download an app you’ve developed, buying TikTok ads will help you achieve all of those disparate goals. Make sure that when you’re putting your campaign together, you’re thinking about important metrics like your chosen demographic and your overall objective.
Don’t focus on fame too much
While it’s a good idea to think about the big picture when it comes to getting TikTok famous, it probably shouldn’t be your final objective. The reason for this is simple: reaching for fame can feel a little desperate for your followers. Instead, you should set out with one objective and one objective only: to create great, engaging content that your viewers and followers will love. When you set that as your overall TikTok objective, you’ll see followers roll in organically because they love the content you’re creating. There really is no substitute for making content people will love because that’ll be attached to your name and you’ll become famous not simply for being famous but for creating content that will last.
These are some of our suggestions for how you can get famous on TikTok. In the end, though it may be a fiercely competitive field, anyone can step up and become TikTok famous, provided they have the right attitude and approach to the platform. We wish you the best of luck!