Have you found yourself using less of your budgeted social media time on sites Facebook? Don’t worry, you’re not the only one not spending as much time on Facebook as you used to be. From the influx of advertisements to fake news, it seems as if people are just done with giving Facebook their time of day. To some, it just a website or an app to keep in touch with family or post sanctimonious inspirational quotes that help absolutely no one. Facebook has been trying to stay relevant by marketing itself as a place where you can create groups no matter what interests you have, but that doesn’t seem to be going anywhere. In fact, the average time spent on Facebook has been in a steady decline down to almost thirty minutes a day, but is there anything else you could use for videos in 2020? Let’s take a look.
Should I Look For Anything Else Besides Facebook In 2020?
One of the reasons Facebook is in a decline is because of how much negativity is on the platform. You’ve probably seen it yourself, personally. It’s no longer a place where people post their life achievements or pictures of their family or pets, but it’s now a place to spread divisiveness, negativity, political posts, and spread general hatred. Facebook divides family and friends based on their opinion and takes all the fun away from having a platform to connect with others.
Another reason you should look for a platform other than Facebook is that people just do not trust the platform anymore. There’s been too many leaks of private photos, messages, conversations, and other personal information that makes people wonder if Facebook will ever do enough to protect its users. What’s worse is, most Facebook leaks have flown under the radar while Facebook hoped to take care of it while silently brushing it under the rug. Mark Zuckerberg himself has come forward hoping to earn user’s trusts back by trying to do away with fake news on the platform, but many believe it’s not enough or that it’s too little too late.
Another reason you need to find something else for videos in 2020 is that Facebook is not the best for videos. It doesn’t have the best video sharing capabilities. If you share a video on Facebook, it’s difficult to share it anywhere else. Even the Facebook-owned social media app, Instagram, has clunky video-sharing capabilities. Many force you to create an account or log in just to view a video and that will just make many not interested in clicking on the video at all. If that’s the case then, what social media site out there is better than Facebook for sharing videos? Let’s take a look at Tik Tok.
What Is Tik Tok?
When you hear of “Tik Tok” you probably think of an old 2009 song by Kesha. Don’t think you’re too old to know what Tik Tok is. It may be primarily used by the younger generation like teenagers, but it can be used by anyone of any age. A brief history of Tik Tok is that it was originally known as a competitor for another Chinese company, Musical.ly, back in 2014 before the two were merged together to create the ultimate platform where people couldn’t just upload a video of them singing, but also upload comedic content or even performance art. Basically, if you can record it on a video, you can upload it to Tik Tok.
While the original intent of Tik Tok was just a place for people to upload lip sync videos, it quickly turned into a place where people, who missed Vine, could put creative short videos. People started dancing, putting on entire skits, or just spread short messages to the world in an easier to share format than Facebook.
Here’s Why You Need Tik Tok In 2020
Tik Tok is quickly rising up the charts. It’s already beating Facebook-owned apps such as WhatsApp and Instagram for the sole purpose of being a better place to share video content. At one point, Tik Tok even beat Facebook itself in downloads when it was downloaded over a billion times all over the world. It’s even starting to content with another social media giant, Snapchat. It’s a very impressive feat seeing as it’s such a young social media platform by a young start-up company. The numbers might be a little more skewed as Instagram, Facebook, and Snapchat are mostly banned in places such as China, but that doesn’t take away from the type of content and ease of accessibility that Tik Tok brings. There are plenty of convenient tools that TikTok offers that Facebook and its apps, Instagram and WhatsApp, just don’t offer. At this rate, that means Tik Tok is going to surpass Facebook someday and stay ahead as it’s on the upswing and Facebook is on the decline. Facebook is going to have to make some serious changes if it wanted to contend with Tik Tok in the future. That’s why you need Tik Tok in 2020.